WHAT WE DO?
We are passionate about the role data, technology and insight plays in your sales strategy. We blend the latest data sources & software to create powerful insight tools that optimise our clients sales revenue, investment and planning, both off & on-line. Our solutions can be applied to every stage of the sales process and customer journey. Our purpose is to deliver value and innovation, focusing on profitable growth for you and your clients/customers.
- Optimise Operational Effectiveness
- Improve results and sales
- Transform your data into meaningful insight
- Maximise your return on investment
retailmotus, our retail execution application built on the Salesforce platform enables sales teams to access in-call objectives, view sales aids and collect all relevant data and images to support in-store activity. The tool empowers sales teams to prioritise in-store actions and enables engaging and sales orientated conversations with decision makers.
As well as Field Sales, retailmotus is used by Telephone Account Management Teams to build and maintain relationships with retailers to complement field visits, sell in promotions or qualify opportunities. Modular in design, retailmotus is configured to meet client and channel specific requirements. Standard configuration of modules is typically complemented with custom development to meet bespoke Client needs.
- Modular Approach for customised implementation
- Flexibility – Bespoke & Product Mix
- Connection & Integration of Multiple Data Sources
- Future Focus – Client influenced roadmap
DEPLOY is our proprietary sales resource optimization solution. Our methodology consistently beats the “we’ve always done it this way” or standard segmentation approach, all at a hyper-local level, linked to your commercial targets. Your field sales assets are an integral part to each store’s performance. We take a one size fits one approach, as we believe all stores have their own unique growth potential.
- Determine field sales store coverage
- Equipment allocation
- Promotional planning
ALERT is our precision targeted sales opportunity solution that enables your sales resource to quickly identify and resolve stock issues and sales opportunities. This can be done by item, by store, by day, and can have user defined settings to control the size of prize threshold, as well as number and type of ALERTS issued. Our goal is to maximize your sales ROI by ensuring your field teams are prioritizing the most profitable tasks.
- Phantom stock
- Poor promotional compliance
PREDICT encompasses a range of predictive analytics techniques to enable your sales resource to identify hidden insights or future opportunities. This is a total business solution, not a channel specific solution. Our predicative capabilities help solve or contribute to a wide variety of business challenges.
- Forecasting future stock and sales alerts
- Predicting which customers will deliver the most revenue growth
- Estimating which promotions will provide the best ROI
- Predicting when a prospect is most likely to buy your product/service
MEASURE evaluates sales activity success at a macro and micro level using either test/control or regression-based techniques. MEASURE provides a robust framework for performance tracking and insight creation. Outputs will allow you to review sales impact and ROI by sales territory, individual sales resource, by day, by product if required. Outputs are provided through dynamic dashboards and refreshed daily (if data permits). In the event sales data is not available, we have a range of techniques to measure evolution in brand affinity, share of wallet and share of shelf.
- Retail execution
- Field sales
- Media promotions
Our IMAGE ANALYTICS capability provides opportunities to improve data capture accuracy, measure influence/in-call action, collect data for large numbers of SKUs including competitor products and automate workflow follow-on activity. Each Client model is built using real world images and continuously evolves through machine learning capability. We combine SKU detection with other data sources to provide insight and analysis. Each IMAGE ANALYTICS Model is tailored to meet Client specific requirements with a focus on the following:
- Compliance & Availability – SKU detection
- Action through Photos – Results analysed creating a recommended action
- Competitor Insight – Calculation of Share data
- Positioning – Determine shelf position and proximity to other items